7 digital marketing strategies you're probably not using (but should be)


With all the options available to small business owners looking to get their products in front of consumers, it’s no wonder many don’t know where to start with digital marketing. To make matters worse, many businesses, especially those in highly competitive niches like dog grooming, are using the same digital marketing strategies over and over again without realizing how easily they could be turning into yesterday’s news. To help you avoid the same fate, here are 7 digital marketing strategies you’re probably not using (but should be).


Search Engine Optimization

Don't forget about social media! It's important to have a well-rounded approach that includes all aspects of your business. Check out the link below for more information on SEO and how it can help drive traffic to your website.


Social Media Marketing

One of the first things you should do is make social media accounts on popular platforms like Facebook, Twitter, and Instagram. The next step is to post content that engages your followers. This could include posts about your product or service, updates, contests, coupons and more. When posting images or videos in particular, use hashtags to help increase the visibility of your posts by including popular keywords within the post's title and description. Hashtags can also help grow your following by attracting new followers who are interested in similar content to what you're posting. Lastly, make sure that you publish content consistently: once per day at least during the weekdays and two-to-three times per day on weekends if possible.


Pay-Per-Click Advertising

One of the most popular types of digital marketing strategies is pay-per-click advertising. It's one of the most cost-effective forms of advertising and the simplest to set up, since all that's needed is a simple Google Adwords account. Using this form of advertising, businesses can get targeted traffic by bidding for keywords on search engines. The more bids are placed on certain keywords, the higher your ad will rank in search results pages, which in turn means more eyes on your company's products or services!


Affiliate Marketing

#1 - Create a landing page that promotes your personal blog posts 

#2 - Use an affiliate network that helps you find products related to your niche 

#3 - Participate on affiliate-run websites like ShareASale or Amazon Associates


Email Marketing

It's no secret that email is one of the most effective ways to communicate with customers, but it's also one of the easiest channels to neglect. With a little planning, though, you can use email marketing to build customer loyalty and keep your business top-of-mind. Here are 7 email marketing strategies to consider implementing: - Personalize your messaging - Send emails at the right time - Include links in your messages - Use a good subject line - Keep it short and sweet - Test different types of emails


Content Marketing

generating and distributing quality, useful and engaging content about your company and its services. create your content and then strategically promote it via email campaigns, social media posts, and PR efforts, etc. 3. Building a relationship with customers or potential customers by providing them with valuable information that they want or need in the form of blog posts, articles and other types of written materials like white papers 4. It is important to take the time to evaluate your past posts and their success rates, so you can produce better content in the future.


Mobile Marketing

1. Push notifications This option allows users to opt into receiving messages on their phones when they are near one of your stores or other locations. If they agree, you can send them a notification with offers and promotions that are relevant in that specific area. 2. Text message marketing With text message marketing, customers will give their mobile number to receive periodic updates about products and services as well as exclusive deals by text message.


Conclusion

1. Social Media Marketing 

2. Content Marketing 3. Email Marketing 4. Influencer Marketing 5. Search Engine Optimization 6. Paid Advertising 7. Video Marketing , Affiliate Marketing, and Display Advertising are all common forms of digital marketing that can have a huge impact on your business. Additionally, with new technologies being released every day, there is always the potential for an innovative new strategy that will break through and disrupt your industry. The first step in finding the right strategy is to know what it is that you want to accomplish and then figure out which strategies would best get you there!