9 Types of Digital Marketing Strategies You Need to Implement Now


Digital marketing strategies have come in all shapes and sizes over the last decade, but with this ever-changing landscape, it can be difficult to choose which strategies to put into action and which ones to leave behind. Thankfully, we’re here to help you sort through the madness and present you with nine digital marketing strategies you should start implementing right away—no matter what industry you’re in. Let’s get started!


1) SEO

Search Engine Optimization (SEO) is a strategy used by many companies to increase the visibility of their products, services and brands on search engines, such as Google, Bing, Yahoo and others. This type of digital marketing strategy utilizes on-page optimization techniques that are designed to increase a website's ranking in search engine results pages. 

First, you'll need an SEO Strategy for your company. Once you have one in place, it's time to implement your tactics. The first step is always keyword research. In order for your content to rank well in SERPs, it needs high-volume keywords or phrases relevant to the subject matter being discussed.


2) PPC

Pay-per-click advertising, or PPC, is one of the most popular digital marketing strategies. This process involves bidding on search keywords so that your ads are shown when a person looks for your product or service. The more you bid, the more likely your ad will show up at the top of the list. However, if you do not have a large budget to work with, it may be worth investing in content marketing instead. When executed well, content marketing can be an effective way for generating traffic and leads for a lower cost than PPC.


3) Content marketing

Content marketing is a way to create and distribute valuable, compelling content that educates your target audience and encourages them to take action. It's also one of the most powerful digital marketing strategies for a number of reasons. For example, research from HubSpot has shown that companies who blog have up to 12 times more inbound leads than those who don't blog. In addition, content marketing allows you to: 

- Give significant data connected with your business

- Associate with possibilities in a bona fide manner

- Generate interest and leads without relying solely on ads 

- Position yourself as an expert in your industry or niche


4) Social media marketing

Social media marketing is a great way for businesses to reach new customers and interact with existing ones. There are many ways social media can be used for marketing purposes, such as by creating and sharing content that promotes your business in an authentic, engaging way or by running contests or sweepstakes. For example, you might find it advantageous to sign up for the various social media platforms your target audience uses so you can post daily updates about your business. If you're looking for a more hands-off approach, however, automation tools like Hootsuite allow you set up rules that automatically post on your behalf so you don't have to worry about constantly monitoring your accounts.


5) Email marketing

Email marketing is often the best way to engage with your prospects and customers. Email marketing campaigns can be set up and sent in a matter of minutes, while providing you with an opportunity to build a relationship with your prospects and customers. The more emails you send, the higher your chances are that one will go viral. Email marketing is still one of the most cost-effective forms of digital marketing available today.


6) Affiliate marketing

One of the easiest ways to make money online is through affiliate marketing. As an affiliate marketer, you promote someone else's product or service. Then, when a customer clicks on your link and makes a purchase, you receive a commission for that sale. These types of transactions are called affiliate links and they work because most people want to buy from someone they know, like, and trust—and the internet has made it easier than ever before for companies to reach out and market their products to new customers. The process of finding good items to sell starts by searching Amazon with keywords relevant to your niche. Once you find a few items with high demand, do some research on the company and make sure they offer an affiliate program (a lot of them don't). From there, it's just a matter of promoting those items using social media sites like Facebook and Instagram or even blogs if you're more into writing. 

In order to get started with this strategy, create one post about the company's product with an embedded link back to that company's site where people can buy it. Just be sure not to spam these types of posts all over social media so as not be seen as too promotional.


7) Native advertising

Native advertising is a type of digital marketing strategy that uses content on the platform it was published, such as Facebook or Instagram, to promote a product. This form of advertising can be a really effective way for businesses to reach their target audience. Here are some things you should know about native advertising: 

1) Native ads are more likely to be clicked than banner ads. 2) It costs less money and takes less time because they don't have to create an ad from scratch. 3) They're a great way for small businesses without big budgets or lots of time on their hands to get their products in front of more people. 4) The best part about this type of advertising is that the message seems less like a sales pitch and more like the content itself.


8) Influencer marketing

Influencer marketing is a tactic that is not only great for building your brand, but also for expanding your reach. The reason this strategy works so well is because it takes the power away from traditional advertising and places it in the hands of people who are already trusted by their audiences. Influencers can be bloggers, Instagrammers, YouTube creators, or even just someone with a large social following on Twitter. The key here is that influencers have an established relationship with their audience and when they post about your product or service you can count on them getting seen by more people than if you were posting about it yourself.


9) Virtual reality marketing

Virtual reality marketing is an emerging form of advertising that has the potential to revolutionize the way consumers interact with brands. Virtual reality marketing is a form of augmented or mixed reality marketing that utilizes virtual reality headsets, such as Oculus Rift, Samsung Gear VR, and HTC Vive, in order to engage customers and make them feel like they are inside a brand's store or experience. There are a number of different ways that VR can be used for advertising purposes. Some examples are 360-degree videos, 3D models (such as Google's Tilt Brush), and other immersive experiences. The key difference between VR and traditional digital marketing strategies is that virtual reality ads allow for a more personal connection with the customer because it allows them to explore products in detail before making their purchase decision.