Different Types of Digital Marketing You Should Be Aware Of


Digital marketing is the use of digital technologies and the Internet to promote your business. It’s not just through social media platforms like Facebook and Twitter, but also includes e-mail marketing, paid search advertising, blogs, and more. There are many different types of digital marketing – here are six you need to know about!


PPC (Pay Per Click)

PPC advertising is a popular form of digital marketing that helps you to promote your products and services to potential customers in an instant. PPC ads can be used as a supplement to other types of advertising, or they can be the sole source. This type of advertising is cost-effective because it only charges you when someone clicks on your ad, rather than paying for impressions like regular ads do. There are many different types of PPC ads that you can use, but we will go over the most common ones: Google AdWords; Facebook Ads; Twitter Ads; LinkedIn Ads; Pinterest Ads; Reddit Ads.


SEO (Search Engine Optimization)

SEO can be defined as the process of affecting the visibility and ranking in search engines results pages. With SEO, you are able to attract more customers by getting your company to show up on the first few pages when a user does a Google search for your business. There are many different ways that you can optimize your website for better SEO. 

1) Improve On-Page Optimization - One way that you can improve on-page optimization is by making sure that your site has descriptive titles and meta descriptions, readable content, navigational menus with text links instead of just images, and extensive keyword research. 2) Build Links - Another way to improve your SEO is through building links from other websites or blogs.


Content Marketing

- A plan for what kind of content you want to create - An understanding of what your target audience wants (i.e., their pain points) - A distribution strategy for getting your content in front of your target audience as often as possible The most effective way to get the word out about your brand is through digital marketing. Four types of digital marketing: SEO, social media, PPC, and email marketing. All four of these are geared towards making sure that the right people see your message at the right time. The key component here is understanding what type of content to create and who it should be created for.- SEO: Content Marketing- Social Media: User Generated Content- PPC: Advertising on search engines and social networks- Email Marketing: Sending messages directly from your company or website


Email Marketing

1) Sending targeted emails based on past purchase behavior: With this type of email, the business will send either an offer or information on a product that is similar to something that the customer has previously purchased. It's important not to abuse this tactic as it will irritate your customers and have them unsubscribe from your list. 2) Sending emails from sales offers: This type of email should only be sent periodically and should include compelling offers such as discounts or limited time offers.


Inbound Marketing

Marketing is essential to the success of any organization. It's even more important in today's world because we're surrounded by so much information, and it can be difficult to differentiate between what is credible and what isn't. Inbound marketing builds trust with your target audience by offering them valuable content that they're looking for, on their terms. Inbound marketing campaigns start with attracting potential customers to a company's website or blog. After that, the company educates them about their product or service through content like blog posts or videos, thereby lowering the amount of customer acquisition costs per lead.


Conclusion

So presently you know the contrast among PPC and Web optimization. Which one is appropriate for you? That relies upon your objectives, spending plan and assets. Keep in mind, there are a lot more kinds of computerized showcasing that exist so continue to look until you find what turns out best for your business. In the event that you're actually battling to sort out which ones are a fit for your organization, think about these inquiries: Do you have a current site or portable application? How long might you at any point focus on overseeing it? What content do you as of now have accessible to use in your mission? These variables will assist with reducing the potential outcomes.