The Four Types of Digital Marketing Strategies You Need to Know


Digital marketing strategy may seem intimidating at first, but it really just boils down to four things: content, social media, advertising and online sales. In this article, we’ll discuss each of these strategies, what they entail and how you can use them to drive traffic to your website and convert those visitors into leads and customers.


Search Engine Optimization

This process focuses on getting the right content and keywords in place so when someone searches for something related to your business, you're one of the top results. 

In order for this strategy to be successful, you have to know your competition and what they're doing. It's a great way to make sure that potential customers see your site first. Social Media Marketing: One of the biggest advantages social media has over other marketing strategies is that it's mobile friendly, which means it can be used no matter where you are or what device you're using. That includes advertising on Facebook, Instagram, Twitter and more! Email Marketing: We all get those pesky spam emails from time-to-time but email marketing has been proven to work best when done properly. It's important not only to send out emails but also follow up with them - providing links back to your website if possible.


Content Marketing

Content marketers need to be consistent with their messaging across all channels so that they are not diluted by influencers or other brands publishing information on the same subject. This type of strategy also helps with conversions because people know what they're getting when they come across it. It's important to keep your content unique, interesting, and helpful.

A/B Testing: Marketers who want to boost traffic and conversion rates will often use this technique which pits two versions of a webpage against each other in order to see which performs better in those areas

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Social Media Marketing

If you're not sure how social media marketing can help grow your business, just look at some of the statistics: 92% of Americans use Facebook; 43% use Instagram; 33% use Twitter; and 74% own a smartphone. Clearly, there's potential for a huge audience on these sites if you know how to engage them correctly. Here are four types of content that tend to perform well on social media: 

A) Give-aways: These are giveaways with no purchase necessary, typically consisting of products in exchange for entry into a contest or sweepstakes with chances determined by the user (such as sharing a post or liking). 

B) Polling: Polling consists of asking users questions about specific topics and then posting their responses for all to see. C) Memes: Memes are images that generally have text overlayed on them (usually in Comic Sans), telling jokes or poking fun at current events. D) Reposts: Reposts occur when you share other people's content with your followers who might be interested in it because they like those accounts.


Email Marketing

1) List-building: Building an email list is one of the best ways to get new leads for your business, and email is a much more efficient way than social media platforms such as Facebook or Twitter because you can reach out directly without having to wade through the noise. There are three types of lists that you can build using email marketing: customer list, prospect list, and blog subscriber list. A customer list contains people who have already purchased from you at least once; this means they're more likely to buy again in the future. Prospect lists contain people who might be interested in what you're selling but haven't purchased anything yet; these are potential customers for your company. Finally, blog subscribers are made up of people who sign up on your website to receive newsletters about updates from your site's blog. Email marketing should be part of every business' digital marketing strategy because it's so easy to track results - if someone clicks on a link inside the message, it automatically registers as an engagement with that particular campaign.

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What are the four digital marketing strategies?

1. Search Engine Optimization (SEO) - The idea is to get your website higher up on search engine result pages so that more people will find it and click on it. This can be done by adjusting the content on your site, adding keywords and metadata, and optimizing your images.

2. Social Media - Social media marketing is all about building an online community around a particular topic or brand name and then growing that community through the use of social media channels like Facebook, Twitter, Instagram, Pinterest, etc. It's important for you to have a strategy in place before you start this type of marketing campaign because you want your posts to be relevant and interesting so that other people will follow you or engage with you in some way.