The Top 10 Types of Businesses that Succeed in Digital Marketing


When you’re just starting out with a new company or building your own, one of the most challenging parts of the process can be marketing. Nowadays, it seems like there are more and more ways to reach customers and potential customers. So which ones should you choose? When it comes to digital marketing, the answer depends on the type of business you’re trying to grow. Check out this list of our top 10 best types of businesses that succeed in digital marketing to help guide your strategy and ensure you don’t leave out any important opportunities.


1) eCommerce Stores

eCommerce is one of the top types of business to succeed in digital marketing. While ecommerce is becoming more and more popular, success rates are still low for most merchants. The reason is because it takes a lot more than just having a website and product to be successful at ecommerce. So what are some important factors to consider when starting an ecommerce store? 

1. Research before deciding on what type of store you will start - Researching your target market, how much time you can spend on the business, and where the products come from should all be considered before deciding on what type-of-store type you should start.


2) Service-Based Businesses

A service-based business is the ideal type for digital marketing. Services are intangible and cannot be manufactured, meaning they can be offered to as many customers as possible. For example, a lawyer could offer legal advice to anyone who needs it and an accountant could offer tax preparation services to any small business owner. This would allow a service-based business to reach more customers than a product-based business because each client would not have their own item. Plus, services are often cheaper than products because they don't require manufacturing or distribution costs.


3) Local Businesses

Digital marketing is growing and changing so rapidly, it can be hard to know what exactly you should be doing. If you're a local business with a physical location or a local service, there are some specific types of digital marketing strategies that will work better for your type of business. Here are some popular examples: 

-Create a blog to share your expertise and unique perspective on your industry

-Share articles via social media or email newsletters 

-Create an SEO strategy so your website ranks high on Google searches 

-Use Facebook ads to target people who live near your location and interested in similar businesses


4) Blogs and Content Websites

-Blogs and Content Websites: If you're not a writer, but you still want to be able to write content for your company's site, blogs are a great option. They allow you to share your thoughts with potential customers and attract more readers through SEO optimization.

-Social Media: Social media has become one of the most popular ways to connect with customers and potential clients. It's important to keep up with trends on the platforms you use so they'll continue working for your business. You can also create an account specifically for your business so people know who they're following. 

-Ecommerce: The internet is full of opportunities for companies looking to start their own online store.


5) Podcasts

One way to learn about digital marketing is through podcasts. There are many excellent podcasts on the subject and they are a convenient way to learn while you're on the go or during your morning commute. Here's a list of some highly rated podcasts: 

- The Entrepreneur On Fire 

- Social Media Examiner Podcast 

- Solo Seo Show 

- Online Marketing Made Easy


6) YouTube Channels

Marketing is a multi-faceted field. There are many different types of marketing, including digital marketing. With so many different areas to explore, it can be difficult to know where you should start. 

To help narrow down your options, here are the top 10 types of business that succeed in digital marketing:


7) Instagram Influencers

Instagram Influencers are the most popular type of digital marketing business. These businesses use Instagram to promote a product or service by giving their followers a discount or free trial in exchange for an honest review on social media. They can be used for any industry but are especially popular for fashion, beauty and food related products.

Instagram Influencers can have up to 100,000 followers and charge anywhere from $500-$2,000 per post. They will also require you to offer them some sort of compensation, such as free products or discounts on your product/service. It's important to offer something they would want to share with their audience so they'll continue sharing your posts with others on their feed!


8) Snapchat Stories

Snapchat stories are a great way to show your audience what you're doing day-to-day. You can use it to give followers a behind-the-scenes look at your business and how you go about your daily routine, or even just to share a quick thought with your audience. To get started, all you need is an idea of what type of story you want to make: A selfie story where you snap pictures throughout the day and write captions on them; an action story where you show viewers an activity through clips and pictures; or an event story with clips from an upcoming event. Just remember the three Cs: consistency, creativity, and context!


9) Facebook Live Videos

Facebook live videos have risen to prominence over the past few years and has become one of the most important pieces of marketing for businesses. Facebook live videos are a great way to interact with your customers, answer questions, and show your products. 

1. Create a video on how to use your product or service step-by-step 

2. Show something interesting about yourself or what you do 

3. Give away a freebie or discount for an order placed today only 

4. Have a question and answer session with customers where they can ask questions about anything from business tips to their favorite recipe 

5. Talk about trends you're seeing in the market and why they matter to you as a company


10) Snapchat filters

Snapchat filters are one of the most popular ways to engage with your audience. They're a great way to make your posts more interactive and feel more like a conversation with your followers. One major advantage is that they can be used for different occasions and holidays, which means you can keep posting without having to come up with new ideas all the time. Some brands even create custom Snapchat filters for their products or events! This is an easy way to stay on-brand and increase engagement at the same time.