The Definitive Guide to Starting Digital Marketing


Digital marketing has grown by leaps and bounds over the past decade, and it’s not going anywhere soon. The opportunities to create engagement, increase sales, and widen your audience are greater than ever before, but there’s also more confusion than ever before about how to start digital marketing, where to begin, and whether or not you need to get someone else involved. The good news? You don’t need any special training or certification to start digital marketing – you just need the tools and resources to get started on your own! Here are the top 10 steps for starting digital marketing the right way.


Step 1: Assess What You’re Good At

Figure out what you enjoy doing and what you're good at. For example, if you love writing blog posts and have a knack for SEO, then blogging is your niche! If you love connecting with people online and have a good eye for design, then social media is your thing. Figure out where your skills are best used so that when customers see your profile or content, they know that it's something they can trust. Make sure that whatever skill set you're focusing on aligns with what the company needs so that there's no confusion about whether or not this is the right fit.

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Step 2: Build Community Around Something You Care About

If you're going to be marketing on social media, then you need to start building up your audience. For this, social media is one of the best places for you to start building your audience. Start by finding a niche that interests you and seeing what groups and pages are out there related to that topic. Once you've found a few groups and pages, make an account and join them. Then start engaging with people by commenting on their posts, liking their pictures, or sharing their content with your followers. Share these comments as well as any other interesting content so people can get a feel for who you are and what type of information they can expect from you in the future. The more you engage, the more likely it is that someone will follow you and eventually become your fan. It's important not only to find a group or page about something you care about but also something where there's already some level of engagement happening within it.


Step 3: Start Learning About Digital Marketing

There are so many ways you can start learning about digital marketing, and the best place to start is with a good book. Here are some of my favorites:

- Don't Make Me Think by Steve Krug 

- The Principles of Advertising by David Ogilvy 


Step 4: Create an Online Presence

Haven't you heard? If you don't have an online presence, then your business doesn't exist. Creating an online presence can seem overwhelming, but it doesn't have to be. With a few easy steps, you'll be well on your way to starting digital marketing.


Step 5: Get Some Experience

The best way to get experience is by working on small projects like blog posts and social media posts for free. This gives you the opportunity to make mistakes and learn as you go without any risk. Once you feel confident about your skills, start looking for paid positions in the field.


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Step 6: Take Advantage of Data and Technology

There are many tools that can help you take advantage of data and technology. One is Google Analytics, which allows you to track the performance of your website. There's also a useful tool called Google Adwords that helps you create ads on search engines like Google. You can also use social media monitoring tools like Hootsuite or Tweetdeck to keep an eye on conversations about your company or industry. These will all come in handy when it comes time for marketing and promotions so make sure to take advantage of them now!


Step 7: Don’t Chase Shiny Objects

Shiny object syndrome is a term coined by author Neil Pasricha in his book The Book of Awesome. It describes people who get fixated on new things, and then the excitement wears off, they move on to the next thing. They never quite complete what they started. So remember: don’t chase shiny objects.


Step 8: Learn From Others Mistakes

When in doubt, ask! It's easy to feel like your questions are stupid, but the truth is everyone has them. If you're not sure whether your idea is good enough, or you're wondering if it's worth it to start a blog, just ask. There are dozens of people out there who have done what you're trying to do and they can help.


Step 9 (Bonus): Start Now!

If you follow the steps in this guide, you'll be well on your way to starting a successful digital marketing business. You can start by getting a website up and running, which means picking out the domain and hosting package that best suits your needs. Once you have your site up and running, it's time to get your social media accounts set up with profiles for all of the major social networks. If you're using a content management system like WordPress, feel free to use plugins like All-in-One SEO Pack or Social Media Widget to help with some of these tasks. Finally, it's time to start writing content that people will want to read! Remember: quality over quantity.

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Conclusion

In this guide, we've covered a lot. You now know what digital marketing is and how it can help you grow your business. You know the basics of SEO, SEM, and social media marketing, and have learned about the different channels you can use to get your message out there. Hopefully we've given you some insights into what the future of digital marketing might look like as well! 

If you're looking for more information on any particular area, feel free to check out our related posts below.